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© 2019 by  Elaine Phillips

Project 07

Tiki Waikiki| Packaging system 

overview

 

To create a cohesive look for a multiple product line for a local brand with storefronts in Waikiki, Hawaii.

 

approach

Environmentally friendly packaging contrasted with bold graphics tap into the local lifestyle and culture. These elements are used to appeal to the targeted customers of visitors and locals residents. Designs are  geared towards where people are friendly, warm and  inviting.

course

Principles of User
     Experience
Fall 2013

instructor

Valerie-Taylor Smith

discipline

identity systems
branding
typography