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© 2019 by  Elaine Phillips

Project 07

Synergy| Brand extension

overview

 

The objective for this design was to create a skin care line extension for the brand Prana. Focused on mindful living, this system includes a variety of containers, a point of purchase display, gift bag and box. 

 

approach

A design was created that embraces an ideal of well-being, mindfulness and sustainability by using natural, recycled and recyclable products. Aromatherapeutic scents and natural ingredients are accented and incorporated into a classic style with modern materials aligning with the Prana aesthetic. 

course

Packaging 3

Spring 2018

instructor

Valerie-Taylor Smith

discipline

branding 

packaging

typography

prototyping