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© 2019 by  Elaine Phillips

Project 03

Honey Pacifica | rebrand

overview

 

A California honey business was chosen as the target for an identity rebrand. The current identity system needed to be redesigned in order to create cohesiveness in the packaging system and reflect the quality of the product. 

 

approach

This packaging system uses fresh colors and clean lines to create a unified and updated look for this line of honey product. A unique label shape offers instant recognition. Elements, type and color tell the story of a superior quality product.

course

Packaging 3
Spring 2016

instructor

Valerie-Taylor Smith

discipline

identity system
packaging
typography
color theory